The Golden Ratio in Time-based Media

The Golden Ratio in Time-based Media
Emily Verba
4222 Dane Avenue Cincinnati,
Ohio 45223
DOP: Aug 2012
Publisher: Maryland Institute of Research
Place of publication: Annapolis
Last updated 2015-01-30

"Time-based media has the ability to expand and contract movement, thus directing the way viewers experience and spend their time." pg 56

"Life is a constant rhythm of internal and external tension and release. Time-based media7 is successful when the pacing of its editing mimics this modulation. In cinema, audiences consistently expect things to occur; as events draw near, tension builds. The event eventually takes place, and tension is released. Time-based media has the power to control emotional and physiological reactions as such." pg 61

"Pioneer Soviet director and film theorist Sergei Eisenstein had an extreme fascination with Pavlovian psychology, and integrated these principles into his work. His groundbreaking efforts in film-editing, or montage, paved the way for modern filmmaking and other time-based media. He implemented techniques such as gradually decreasing the length of successive shots to tense his audience and build up to grand culminations." pg 61

"editing absorbed the audience much more than the passive presentation of information through long, static shots." pg 61

"Moving images allow us to temporarily escape our lives. They are a window into an abstracted reality, simultaneously real and unreal." pg 64